Do you have a travel and tourism business such as a bed-and-breakfast, campground, or RV park? If you’d like to attract new customers, you’ll need a professional tourism website design to complete your tourism marketing campaign.
When you have a campground website design, for example, you want it to be managed by a team of professionals. They will be able to increase the clicks to your website, which will translate as potential customers. In addition to ensuring that your site is search-engine optimized, they will also make sure that it is easy to access across different platforms, such as smartphones and tablets.
If you’re not familiar with search engine optimization, or SEO, it drives 75% of all Internet search traffic. NewsCred reported that SEO makes the largest impact on lead generation. This is according to B2B marketers, 57% of whom have experienced these results.
Furthermore, Outbrain conducted a study that showed search engine leads are 300% greater than those from social media. As a result, this makes it the number 1 traffic driver to content-rich sites. Also interesting to note is that 2013 data indicates 33% of these web clicks were produced with the first organic search result.
When people conduct searches on mobile devices, 30% of these are location-specific. Since you want to attract new and repeat customers, you want to be sure that your website campground design accomplishes this by working across multiple devices.
Google data from 2015 also shows that 51% of smartphone users discovered a new business as a result of their mobile searches. Since 80% to 90% of prospective customers read online reviews prior to making a purchase or booking a trip, you want your site to come up at the top of the very first page. As soon as they click on that link, you want your campground website design to be user-friendly and provide interesting articles to read.
Since you’re interested in closing sales, this is another benefit of an effective SEO campaigns. It has been demonstrated that SEO leads have a 14.6% close rate. Outbound leads, however, which come from print advertising or direct mail, usually have a 1.7% close rate. If you’re concerned about cost, then you may also be interested to know that SEO leads usually cost 61% less that outbound leads.
Once your campground website design is going its job, remember to keep updating it with fresh content on a regular basis. This is a cornerstone of an effective, ongoing SEO marketing campaign. Then you can sit back, relax, and have the time to read all of those positive customer reviews.